Senior Lecturer in Research Methods
Jana is an award-winning academic-entrepreneur. Her start-up business www.family-bakery.cz has been winning awards for innovation and excellence and been featured in press and practitioner magazines. Meanwhile, Jana’s leadership skills and academic experience have been recognised by students, universities and the UK Higher Education Academy, of which she is a Senior Fellow.
Experienced in applied business research, Jana is currently working on projects which contribute to both knowledge and practice. Her paper on Net Promoter and Sales Growth was recognised by the British Academy of Management as the Best Paper in Marketing and Retail at their 2018 international conference.
- Quantitative research;
- Customer loyalty;
- Net Promoter Score;
- Strategic management;
- Investment in human capital;
- Applied economics;
- Economics of education;
- Higher education innovation.
As a quantitative researcher Jana uses her expertise to build a bridge between academia and industry and has had the opportunity to actively engage in practice-based research. Her passion to solve real business problems using rigorous research methods drives her research agenda and publication outputs. Jana is currently involved in research projects focusing on the relationship between customer experience and sales growth, returns and risk associated with investment in human capital, problem gambling in professional football and volunteering in grassroots football.
She is passionate about experimenting with innovative approaches to facilitating learning and is known for not being afraid of using technology to enhance student learning. She is an advocate and actively promotes practice and problem-based learning approaches to teaching at all levels to enable students to work on real-life project briefs.
- Senior Fellow of Higher Education Academy, UK;
- Member of the British Academy of Management, UK;
- Member of the Society for Research into Higher Education, UK;
- Member of the Economics of Higher Education Network, London School of Economics, UK;
- Mendeley Advisor, member of the global network of trainers of the reference management software;
- External Examiner, University of Worcester, NCC Education undergraduate online courses;
- Doctoral examiner, DBA and EdD;
- Reviewer for the Society for Research into Higher Education conference;
- Reviewer for the British Academy of Management conference;
- Reviewer for the International Journal of Manpower;
- Reviewer for Quality & Quantity, International Journal of Methodology;
- Reviewer for SAGE, book reviews.
- PgCHPE, Staffordshire University;
- Certificate of Continuous Professional Development in Research Supervision, Staffordshire University;
- PhD Economics, University of Huddersfield;
- MSc International Finance, University of Leeds;
- BA (Hons) European Business, University of Huddersfield.
- Best Paper in Marketing and Retail Award: Fiserova, J., Pugh, G.T., Stephenson, A. and Dimos, C. (2018) The Effect of the Net Promoter Score on Sales: A Study of a Retail Firm Using Customer and Store-Level Data. British Academy of Management Annual Conference, September 4-6, 2018. University of the West of England;
- Fiserova, J., Pugh, G.T., Stephenson, A. and Dimos, C. (2017) What drives customer propensity to recommend a brand? British Academy of Management Annual Conference, September 5-7, 2017. University of Warwick;
- Fiserova, J. and Lawrence, A. (2017) The use of social media by British SMEs. Riinvest Conference, May 15-16, 2017. Prishtina, Kosovo;
- Fiserova, J. (2016) Impact of a professional doctorate on candidates’ practice and professional development SRHE Annual Conference, December 7-9, 2016. Newport;
- Fiserova, J. (2015) Videos in higher education – why bother? SRHE Annual Conference, December 9-11, 2015. Newport;
- Fiserova, J. (2014) Videos: not just for the flipped classroom. SRHE Annual Conference, December 10-13, 2014. Newport;
- Anchor, J. and Fiserova, J. (2014) Earnings Expectations of European Business School Students. The 13th EACES biennial conference, 4th-6th September 2014, Budapest;
- Fiserova, J. and Anchor, J. R. (2012) University Business School Students: Rational Investors? SRHE Annual Conference, December 12-14, 2012. Newport;
- Anchor, J.R., Fiserova, J., Marsikova, K. and Urbanek, V. (2011) Student Perceptions of the Financial Returns to Higher Education in the Czech Republic and England: Evidence from Business Schools. Economics of Education Review, 30(4), pp. 673-681;
- Fiserova, J. and Anchor, J.R. (2011) Perceived returns of higher education. University World News. [online];
- Fiserova, J. and Cafferty, B. (2011) Czech and English higher education policies: can Poland learn from them? Rzeszow: University of Rzeszow;
- Fiserova, J. and Anchor, J. (2010) Student Perceptions of the Financial Returns to Higher Education in the Czech Republic, Poland and England: Evidence from Business Schools. SRHE Annual Conference, December 14-16, 2010. Newport;
- Fiserova, J. and Anchor, J. (2009) Factors Influencing Students’ Earnings Expectations in the Czech Republic and England: Evidence from Business Schools. SRHE Annual Conference, December 8-10, 2009. Newport;
- Anchor, J. and Fiserova, J. (2009) Gender and Regional Differences in Earnings Expectations of Czech and English Students: Evidence from Business Schools. Proceedings of the 9th International Conference Liberec Economic Forum, September 15-16, 2009. Technical University of Liberec, Czech Republic.
- Enterprise and Entrepreneurship;
- Strategic Management.
Jana has established her own family business, Family Bakery, in the Czech Republic. She has been featured in and interviewed by a number of practitioner magazines, such as Business Leaders and Entrepreneur CZ, and has received a number of awards as an entrepreneur. This includes being named as one of the top 20 entrepreneurial women in the Czech Republic in 2018.
