Global Institute of Sport (GIS) is pleased to announce the launch of its new bespoke website GIS.sport, which has been exclusively designed for users in both the United States of America and Canada.

The website, which will specifically target users based on their demographic location, adds another dimension to GIS’ existing North American offering and marks a significant step in the organisation’s growth across the region.

As well as having access to this bespoke website, students based in the US & Canada will enjoy a range of benefits during their time with GIS, including:

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Commenting on the importance of globalisation and international growth, University Campus of Football Business (UCFB) academic, Dr Andrew Paterson, said: “A new market for any organisation is key; the ability to enter a new marketplace, with the ability to target new demographics shows the desire of any organisation to grow as a business.”

“A website is the first aspect of any business to test the market, this will allow the organisation to look at hit rates, bounce rates and also retention rates to ascertain if a more focused social media/marketing campaign would work in this country and what customers it would reach.”

GIS programme leader for MSc Football Communications & Digital Marketing (Online)Shana Doyle-Axcell, added: “Globalisation is essential for not only sports organisations, but for all organisations wishing to grow in this inter-connected world today.”

”By entering new markets outside of your domestic market you are able to grow your revenues, extend your product life cycle, capture economies of scale, improve the quality of your products and programs, enhance customer preference of your brand and ultimately increase your competitive advantage on a global scale. USA is currently the second biggest country for ecommerce sales in the world (Statista, 2021) and thus any online services, such as GIS education, would be welcomed there.

“The COVID-19 pandemic in itself has been a driving force for a popularity in online education service providers and thus it is essential for the GIS brand to expand their online education portfolio as much as possible. By customising and ‘globalising’ their website for the American market, they are able to capture the essence of the American culture, whether that be by adapting the price, product, place and promotional strategy.”

Future developments for this project include: users in the UK being able to view the US version of the GIS website, and a similar plan for the APAC region.

For any queries relating to GIS’ new bespoke North American website, please email: marketing@ucfb.com.