* This degree will be available from September 2022, subject to validation.

Degree available as a Full-time (one year) or Part-time (two years) option. 

Degree overview

This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport.

This programme is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a Master’s degree qualification around their busy lifestyle.

By having the opportunity to learn from the comfort of their own home, programme participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.

The programme is available through the Online Hub, which is accessible on mobile devices including tablets, phones and laptops. The Online Hub also has app which you can download to access the programme content. This means you can truly study while on the go and around your other commitments.

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Degree content

This programme will give participants a rounded and specific oversight of one of the most exciting yet challenging sectors in front line sport. Modules such as Global Sports Marketing & Digital Communications, Global Sports Marketing & Digital Communications and Customer Relationship Management will enable students to engage in some of the core elements of senior marketing and media roles within the sports industry.

While the programme will concentrate on digital elements of the industry – an ever growing trend – traditional marketing and communication methods will be explored to give participants complete oversight of their potential future career opportunities.

Teaching locations for this degree include:

UCFB Wembley

UCFB Etihad Campus

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

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Degree specification documents and information

Global Institute of Sport is an embedded college of the University of East London. All graduates that begin their degrees with GIS from September 2021 onwards will receive a degree from the University of East London.

Together with the University of East London, we are taking the opportunity to review and reinvigorate our curriculum. While at present we cannot confirm specific details of our new modules before they have been confirmed at a validation event, we are able to confirm that the new curriculum will:

  • Be enhanced to align you with the future needs of the global sports industry
  • Support you to develop skills that reflect the highest standards required to enter and develop a career within the sports industry
  • Provide the knowledge to enable you to develop leadership skills to enhance your future employability
  • Enable you to learn and apply knowledge from high profile global industry leaders to enhance your global insight and develop cultural awareness

The structure of the advertised programme may therefore change prior to it beginning in September 2022, however, all applicants will be notified of any such changes prior to enrolment.

Guillembalague Portrait

Versatility is everything. It's about smelling the opportunity and developing your career, not staying still and constantly moving.

Guillem BalagueSky Sports pundit

Modules

Together with the University of East London, we are taking the opportunity to review and reinvigorate our curriculum. The modules below are planned for delivery on the programme beginning in September 2022, but are still to be confirmed at a validation event beforehand:

Degree modules
  • Global Sports Leadership
  • Applied Professional Project
  • Global Sports Marketing and Digital Communications
  • Sports Media Management
  • Sports Media Content Creation
  • Customer Relationship Management (Option)
  • Branding and Sports Sponsorship (Option)
  • Contemporary Issues in Sport (Option)

The main educational aims of the course are to:

  • To unite, inspire and equip the current and future leaders of the global sports industry, with the skills knowledge and network to take the world of sport to continually new heights.
  • Enable students to focus on the skills needed to work effectively as a manager in the international sports industry and enable them to become active, autonomous learners.
  • Equip students with a range of research skills necessary to carry out effective research in international sports management and encourage independent learning.
  • Encourage students to develop a critical awareness of the financial implications of managerial decisions.
  • Equip students with the tools to develop an effective coordinated international marketing strategy.
  • Identify the current business environment and the strategic considerations facing sports managers when developing a strategic plan in the international sports industry.
  • Develop the skills necessary to successfully manage a sporting venue and sporting events.
  • Produce a research project that can be in conjunction with a key stakeholder in the sport industry which offers insight into a key management issue within an international sports context.
  • Engage with and critically evaluate current themes in international sports management.
  • Create an environment in which students are able to relate theory to practice, solve problems, apply new and existing skills and show a critical awareness of the emerging issues facing the international sports industry.

 

Global Sports Leadership

Delivered across all GIS Master’s programmes to provide a foundation of knowledge of leadership and its application in sport, the Global Sports Leadership module provides a global sporting context to underpin each degree specialism.

Covering fundamental leadership principles including culture, performance analysis, diversity and inclusion, leadership styles and innovation within a contemporary sporting context, this module allows students to develop a broad appreciation of the sports industry and become leaders in their field.

A core aspect of the module is to bring in global leaders from the pitch, the boardroom and the industry to enable student to access and reflect on real life and current industry experiences and insight. Many of the sessions will be shared across multiple GIS degree programmes, allowing students to learn from and network with each other throughout the Global Sports Leadership module.

Entry requirements

Requirements overview

Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.

Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds.

Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.0 (minimum of 5.5 in each section) or recognised equivalent.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

Applications
How to apply

To apply for this degree, please click here and follow the instructions to complete your application via our Learner Portal.

Application documents

Relevant documents for EU, UK and international applications:

  • Completed and signed application form;
  • Personal statement
  • Copy of transcripts of highest qualification achieved and English translations (if applicable);
  • One academic and one professional reference and English translation (if applicable);
  • Copy of proof of English language level e.g. IELTS (if applicable).

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The program has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

 

The GIS Employability & Enrichment programme

At GIS we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Global Insight Series

The Global Insight Series is a thought leadership series, exclusively collated and made available for all GIS on-campus and online students. The Global Insight Series provides unprecedented access to UCFB’s elite sports network; including interviews with LMA managers and other GIS guest speakers, and content from UCFB’s Global Sports Summits at Inter Miami CF Stadium, New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).

Global Sports Leadership

Delivered across all GIS Master’s programmes to provide a foundation of knowledge of leadership and its application in sport, the Global Sports Leadership module provides a global sporting context to underpin each degree specialism.

Covering fundamental leadership principles including culture, performance analysis, diversity and inclusion, leadership styles and innovation within a contemporary sporting context, this module allows students to develop a broad appreciation of the sports industry and become leaders in their field.

A core aspect of the module is to bring in global leaders from the pitch, the boardroom and the industry to enable student to access and reflect on real life and current industry experiences and insight. Many of the sessions will be shared across multiple GIS degree programmes, allowing students to learn from and network with each other throughout the Global Sports Leadership module.

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Fees

Fees
$10,950 MSc fee
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Please note, these are indicative fees based on 2021 programmes. The fees for 2022 will be announced in autumn 2021.

Global Sports Summits

Online students have the opportunity to attend GIS’ events in some of the world’s most exciting sporting destinations, from the home of football Wembley Stadium to Mercedes-Benz Stadium in Atlanta!

 

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