Course Leader, MSc Sports Marketing and Media

Richard Clarke is a content, communications, social media, digital and marketing expert with unique, global experience in the sports industry. He was responsible for editorial strategy across all media (digital, social, TV and print etc) at Arsenal FC from 2002 to 2015 before moving to Major League Soccer to run the content and communications departments for Colorado Rapids. Since returning to England, he has consulted in areas such as content, digital, CRM, digital marketing and overseas strategy for the Premier League, Bundesliga, UEFA, USA Swimming, EVOS esports and Dugout. Richard enjoyed a two-year spell as consultant Content Director with the Indonesian Football League where he crossed the country presenting sessions in digital and social media transformation to all the top-flight clubs. He has also worked with the Pro League in the UAE and the Philippines Football Federation on content, marketing and communications strategy. He has lectured on Masters courses in sports content, crisis communications, marketing and CRM at universities around Europe.

Find out more about Richard
Area of expertise
  • Sports Content Strategy
  • Official Media for Football Organisations
  • Sports Journalism, Communications, Marketing, CRM
Teaching & research interests
  • Sports Content Strategy
  • Official Media for Football Organisations
  • Sports Journalism
  • Sports Marketing
  • BA Hons Politics and Social Policy
  • MA Sociology of Sport
Expertise in industry
  • Devised content strategy, appointed and led content, social media, digital, broadcast teams at:
    • Arsenal FC
    • Colorado Rapids
    • Indonesian Football League
    • UAE League
  • Advised on international content strategy at UEFA, Premier League, Bundesliga, ATP
  • Advised on international content strategy at Asian Football Confederation, EVOS esports, Warwickshire CCC, Dugout
  • Currently a columnist for The Cricket Paper
  • Author of 'Last-Wicket Stand: Searching for Redemption, Revival and a Reason to Persevere in English County Cricket' (2020) 
  • Formerly: football reporter for the Daily Telegraph, sub-editor for the Times and the Independent, and digital media correspondent for Sport Business
Contact Richard

@MrRichardClarke on Twitter, Instagram, Facebook, Snapchat, TikTok