Course overview

The Essentials of Soccer Business & Leadership course is designed for soccer club leaders and aspiring soccer club leaders in North America. This bespoke short course, built by and for club leaders and directors, will focus in the operational, business development and leadership elements of the role. The course will provide core skills which are needed to manage, develop and grow their business successfully.


Leadership, Power Dynamics and Managing Owners
  • Covering a range of leadership subjects to support the development and continuous improvement of relationships with stakeholders to drive successful  people and processes
  • Understanding leadership
  • Motivation and influencing
  • Power dynamics
  • Leading people and teams
Marketing & Communications
  • Covering the key areas of marketing and communications to support delegates to develop their business and enhance their communication with prospective and existing customers and service users
  • Marketing principles
  • Marketing strategies
  • Promotions and digital communication strategies
  • Sponsorship and commercial revenue
  • Providing the introductory skills needed to develop and interpret financial plans and to monitor your business income and expenditure
  • Budgeting and developing a financial plan
  • Sources of income
  • Interpreting and analysing financial information
  • Measuring KPIs and return on investment
Business Development
  • Introducing the core skills associated with developing and selling your business, including the benefits of networking to enhance business relationships
  • Developing a business plan
  • Sales, pitching ideas and developing business
  • Understanding stakeholders
  • Networking
Human Resource Management & Law
  • A look at the fundamentals of HR to support efficient and effective staff management and development
  • Understanding the HR function
  • Introduction to employment law
  • HR tools – contracts, job descriptions, pay and performance management
  • Managing change
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Course delivery

Delivered by academics from the Global Institute of Sport and a range of industry experts, this online course is self-paced and will take approximately 15 hours to complete. Upon successful completion of the course, learners will receive a course completion certificate.

Delegates will learn through the following modes:

Knowledge acquisition

Get introduced to key concepts via flexible micro lectures.


Engage with a series of real-world scenarios and activities.

Deeper Learning

Complete a range of online tasks independently.


Assess your understanding of the subject areas throughout.


Pay in full

UCFB's Global Institute of Sport is a global business with its base in the UK, so we currently charge for our products in UK sterling (£ GBP) whilst we refine some of our multi-currency setup. We plan to introduce other currencies (starting with $ USD) soon.

Sometimes when £ GBP is converted into your local currency it may fluctuate depending on the current exchange rate, so this can mean there's some variation in what you are charged. This exchange rate is set by your local provider and sometimes a transaction fee may be added as well.

To find out more and speak with our team, contact

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