Shana has over sixteen years of teaching experience in higher education in South Africa and the United Kingdom. She has co-authored a marketing university textbook in Africa and has published research articles in leading journals. As a Head of Programme for South Africa’s leading private higher education institution, Shana coordinated and managed the delivery of more than 30 marketing and public administration subjects to three major colleges around the country. In addition, Shana developed the first marketing online Blackboard courses for South Africa’s leading private higher education sector. Shana has also been involved in corporate marketing for real estate, motor and the sports events industry in South Africa and the United Kingdom. Shana works closely with a lot of the Premier League clubs in delivering and developing her modules.

Shana is also a senior visiting lecturer at Royal Holloway University of London and guest lectures at other highly acclaimed London universities. She is also a Fellow of the Higher Education Academy of the UK. Shana’s passions lie in higher education, singing opera, raising her two young children and advocating for inclusivity in education.

Find out more about Shana
Area of expertise
  • Mobile marketing;
  • Digital marketing;
  • Branding;
  • Public relations;
  • Advertising;
  • Sponsorship;
  • Market research;
  • Sports marketing;
  • Global marketing;
  • Fan engagement;
  • Events marketing;
  • Generation Z.
Teaching & research interests

Fan Engagement; Digital Marketing; Global Marketing; Managing Global Strategy; Branding; Sports Marketing; Sponsorship; Womens' Sports; Integrated Marketing communications; Generation Z; Mobile Marketing; Teaching & Learning; Neurodiversity.

  • Masters in Commerce (Marketing).
  • Fellow of the Higher Education Academy. 
  • Academic professional apprenticeship.
Publications & research
  • Exploring the attitudes and behaviour of Generation Z students towards branded mobile application; (Emerald journal article)
  • The impact of sports sponsorship on brand equity: a rugby case study (research)
  • Marketing Management (textbook)
Expertise in industry
  • Top Gear South Africa events marketing
  • Academy Lecturer for Natal Sharks Rugby in South Africa
  • Tesla marketing in UK
  • Real estate marketing in South Africa
  • FMCG marketing in South Africa
  • Consultant for sports marketing in UK
Contact Shana
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