GIS Study: Opportunities in Sports Marketing, Media and Communications

Are you passionate about working in the sports industry? Curious about how top organisations like Adidas, the NBA, and F1 and more are engaging fans, shaping narratives, and driving global impact through marketing and media?

Join us for an exclusive GIS webinar exploring the dynamic world of Sports Marketing, Media & Communications. Whether you’re dreaming of a career in sports broadcasting, fan engagement, digital content creation,  public relations or brand marketing, this is your chance to gain insider insights and real-world advice.

Meet the Panel:

• Shana Doyle-Axcell – GIS Deputy Dean and leading expert in sport marketing and fan engagement, sharing academic and industry knowledge that bridges theory and practice.

• Katherine Fuller – Current GIS student, NBA event intern and scholarship recipient, with cutting-edge research into F1’s approach to female fan engagement.

• Dawid Piotrowski – GIS graduate and Sports Marketer at Adidas, offering first-hand experience of breaking into – and thriving in – the global sports industry.

• Rick Cross – GIS Global Recruitment Manager & current GIS student who can advise on how you can embark on a career in the sports industry.

Expect an engaging discussion on career pathways, emerging trends, and the skills you’ll need to succeed in the ever-evolving sports media landscape.

Don’t miss this opportunity to get inspired, informed and connected. Register now and take the first step towards your future in sports.

Sign up now to secure your place