GIS Study: Shaping the Sport Narrative Through Marketing, Media & Communications

Join us for our upcoming GIS webinar – Shaping the Sport Narrative Through Marketing, Media & Communications

Join GIS academic Sam Homewood who boasts an impressive career in media with Manchester United and ITV most notably, as he explores how sport marketing and media professionals craft the stories, strategies, and digital campaigns that engage fans and shape global sport narratives. This session will provide an in-depth look into two of GIS’s most dynamic degrees:

• MSc Football Communications & Digital Marketing
• MSc Sports Marketing & Media

Learn how these courses blend creativity, strategy, and digital innovation to prepare you for an exciting career at the intersection of sport, media, and business.

What you’ll learn:

Marketing the Game:
Dive into the world of sport marketing and discover how storytelling, sponsorship, and fan engagement drive value for clubs, brands, and athletes. Explore how GIS students learn to design impactful campaigns that connect audiences with the passion of sport across digital and traditional platforms.

Media in Motion:
Uncover the tools and techniques that power modern sport communication from social media strategy and content creation to PR management and media relations. Learn how our courses develop professionals who can shape narratives, manage reputations, and tell powerful stories that inspire global audiences.

Digital Innovation:
See how students work with emerging technologies and analytics to understand audience behaviour, enhance engagement, and create content that resonates across channels. Explore the growing influence of digital platforms in transforming how fans experience sport in real time.

Career Pathways:
Hear about GIS graduates working with clubs, governing bodies, agencies, and media outlets. Discover how the skills gained through these programmes open doors to careers in marketing, media, communications, brand management, and digital strategy within sport.

Who should attend:

Aspiring marketers, content creators, media professionals, and sport enthusiasts eager to understand how storytelling and strategy shape the modern sports industry. If you’re passionate about connecting fans to the action and building the brands behind the game, this webinar is for you.

Why it matters now:

In an era where sport is as much about narrative as it is about performance, the ability to communicate effectively and market strategically is more valuable than ever. The MSc Football Communications & Digital Marketing and MSc Sports Marketing & Media programmes combine academic depth with hands-on experience empowering graduates to lead in an industry driven by creativity, connection, and innovation.

With 99% of GIS graduates in full-time work or study and 79% working directly in sport, these degrees offer a direct pathway into the global sports communication and marketing landscape.

Don’t miss this opportunity to explore how GIS equips future professionals to shape the stories that define sport on and off the field.

Don’t miss this opportunity to explore how GIS equips future professionals to shape the stories that define sport on and off the field.