GIS Study: Performance Analysis to Sports Analytics

Join us for our upcoming GIS Study: Performance Analysis to Sports Analytics webinar, where we chart the progression of football data analytics from on‑pitch performance analysis to its strategic role off the field.

What you’ll learn:

• On‑Pitch Excellence:
  Explore modules from the MSc Performance Analysis in Football, such as Applied Football Match Analysis, Hudl tools, and tactical and physical data, to see how player tracking, possession metrics, and opposition scouting form the foundation of modern pitch-side analysis.

• Interdisciplinary Integration:
  Learn how analysts work alongside coaches, sports scientists, and scouts, mirroring the Interdisciplinary Approach in Football that prepares practitioners to add value across multiple club departments.

• From Pitch to Business:
  Delve into the Master of Sports Analytics curriculum covering data wrangling, visualisation, digital storytelling, and talent recruitment, to illustrate how performance insights feed into scouting, fan engagement, partnerships, media, and broader business intelligence.

• Real‑world Application:
  Discover how GIS graduates are stepping into key roles as performance analysts, recruitment data specialists, and commercial intelligence managers across clubs, governing bodies, and digital media platforms.

Who should attend:

Analysts, coaches, sports scientists, technical directors, data professionals, and business leaders are interested in understanding how on‑pitch data evolves into organisation-wide impact, from recruitment and training to ticket sales, sponsorships, and fan insights.

Why it matters now:

• The MSc Performance Analysis in Football integrates industry tools, such as Hudl, with PFSA qualifications to equip students with pitch-ready, analytical skills.

• The Master of Sports Analytics offers modules like Data Visualisation, Big Data, and Digital Storytelling—essential for driving evidence-based decisions across the industry.

• Graduates enjoy a strong career outlook, with 99% working or studying full-time, 79% placed in sports, and roles spanning performance, recruitment, and business intelligence.

Equip yourself with the knowledge to bridge pitch-side performance with boardroom strategy. Don’t miss this chance to see how comprehensive sports analytics education empowers every layer of the football industry, both on and off the field.