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Why Does Athlete Branding Matter in Modern Sport?
More accounts follow Cristiano Ronaldo on Instagram than there are people in the United States, Brazil, France, and Canada combined. This level of global attention has transformed the role of the athlete into one of the most analysed in the world, with performances on the pitch, court or track constantly discussed and scrutinised. However, it […]
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January 26, 2026 |
Why Does Athlete Branding Matter in Modern Sport?
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