The Graduate Certificate in Sports Analytics is a one-year, part-time program designed for individuals seeking to enhance their expertise in sports performance measurement and evaluation through data analysis.
Applications opening soon!
Course Information
Attendance:
Part-timeStart Dates:
September, JanuaryDuration:
1 yearCourse Overview
The Graduate Certificate in Sports Analytics is a one-year, part-time program designed for individuals seeking to enhance their expertise in sports performance measurement and evaluation through data analysis. Ideal for professionals already working in the industry or those unable to commit to a full master’s program, this 40-unit course comprises four comprehensive modules.
Students will learn in the heart of Sydney’s business and sports districts, with core teaching at the University of Newcastle’s Sydney campus, supported by regular sessions at the state-of-the-art Allianz Stadium and the iconic Sydney Cricket Ground in Moore Park.
Course Content
The Graduate Certificate in Sports Analytics explores the key aspects of data-driven decision-making in sport, both on and off the field. Students will examine how analytics is applied in game strategy, player performance, team management, fan engagement, business operations, and sponsorship evaluation. Through statistical analysis and data visualisation, they will develop the ability to interpret complex data sets and uncover insights that drive success in the sports industry.
A key focus of the course is talent identification and recruitment, where students learn to assess athletes using physiological, psychological, and performance metrics. By analysing real-world case studies and industry models, they will gain practical skills in scouting, data interpretation, and strategic decision-making. The program equips graduates with a strong analytical foundation, preparing them to make evidence-based contributions in sports organisations, performance analysis, and commercial strategy.
Teaching Location
The University of Newcastle’s Sydney CBD business school, the state-of-the-art Allianz Stadium, and the iconic Sydney Cricket Ground offers unparalleled access to world-class facilities and an immersive stadium learning environment right in the heart of Sydney.
Modules
In a world where ‘data is everywhere’, contemporary sport increasingly requires the use of analytical techniques. This course explores the key aspects of sports analytics, both ‘on the field’ and ‘off the field’. It examines the application of analytics in sports for purposes of in-game strategy, player performance, team management, sports operations, business development, fan engagement, sponsorship evaluation and other selected topics.
With data playing a pivotal role in modern sports, understanding statistical analysis and visualisation is key to uncovering insights that underpin success on and off the field. This course draws on statistical analysis and data visualisation to explore how data is used in sport to make evidence-based decisions. The course covers three areas. First, it provides a foundational understanding of quantitative analysis. Second, various data visualisation techniques are outlined (including exposure to relevant software programs) to develop skills in understanding and presenting complex data. Third, an applied understanding of the importance of data in identifying insights and trends in the sport sector. Recent examples from the sport industry, including ‘on-field’ performance and in commercial activities, will be used to illustrate these complex concepts.
Identifying and recruiting the right talent is essential to building competitive, successful sports teams and sports organisations. This course engages with the methodologies and analytical techniques used in the identification and recruitment of athletic talent. Students explore the principles of talent identification, including physiological, psychological, and performance metrics. The course covers various models and approaches used by sports organisations to scout, assess, and recruit athletes. Using case studies and practical applications, students gain insights into the strategic importance of effective talent identification, recruitment, and development in the sports industry.
Meet your
Course Leader
Paul Stolk
Entry Requirements
- Bachelor degree or
- Bachelor Honours degree or
- Advanced Diploma plus 1 year relevant work experience or
- Diploma plus 2 years relevant work experience or
- 3 years relevant work experience
Maria Hasler
GIS graduate
Senior Commercial Rights Manager at Arsenal FC
Scholarships
The Global Institute of Sport is proud to offer an extensive suite of scholarships to support outstanding students as they embark on their postgraduate study. From scholarships to aid our elite athletes, to attracting aspiring sports leaders, and scholarships which support inclusivity and diversity within the sporting industry, our scholarships are there to support students who want to make a meaningful difference to the future of the sporting world.
Career Prospects
Graduates of the Master of Sports Analytics will be equipped for senior roles in the rapidly evolving sports industry, where data-driven insights play a critical role in both business and performance analysis. Career opportunities include:
- Leadership positions in data analysis and research within clubs, governing bodies, and media organisations.
- Specialist roles in performance analysis, talent recruitment, sports business intelligence, and digital media analytics.
- International career opportunities in the multi-billion-dollar global sports industry, where analytics is driving decision-making across all sectors.
This program ensures graduates have the expertise and industry experience to shape the future of sports through data-driven innovation.
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