Master of Sports Analytics

In a world where ‘data is everywhere’, contemporary sport increasingly requires the use of analytical techniques. This course explores the key aspects of sports analytics, both ‘on the field’ and ‘off the field’. It examines the application of analytics in sports for purposes of in-game strategy, player performance, team management, sports operations, business development, fan engagement, sponsorship evaluation and other selected topics.

With data playing a pivotal role in modern sports, understanding statistical analysis and visualisation is key to uncovering insights that underpin success on and off the field. This course draws on statistical analysis and data visualisation to explore how data is used in sport to make evidence-based decisions. The course covers three areas. First, it provides a foundational understanding of quantitative analysis. Second, various data visualisation techniques are outlined (including exposure to relevant software programs) to develop skills in understanding and presenting complex data. Third, an applied understanding of the importance of data in identifying insights and trends in the sport sector. Recent examples from the sport industry, including ‘on-field’ performance and in commercial activities, will be used to illustrate these complex concepts.

In today’s data-driven environments, effectively communicating the outcomes of data analysis is crucial for ensuring that decision- makers can understand and act upon the insights presented. This course explores the art and science of data storytelling, integrating it with fundamental principles of data visualisation. Students will learn how to transform complex data into compelling and actionable narratives fulfilling the essential role of a data translator across various applied settings.

Identifying and recruiting the right talent is essential to building competitive, successful sports teams and sports organisations. This course engages with the methodologies and analytical techniques used in the identification and recruitment of athletic talent. Students explore the principles of talent identification, including physiological, psychological, and performance metrics. The course covers various models and approaches used by sports organisations to scout, assess, and recruit athletes. Using case studies and practical applications, students gain insights into the strategic importance of effective talent identification, recruitment, and development in the sports industry.

Having an opportunity to apply skills and knowledge acquired through study is essential to students being ‘career-ready’. This course builds student employability by providing in-person exposure to the working world of sport businesses. Students undertake 140 hours of supervised work placement (work integrated learning) in partnership with a host organisation. Students observe and participate in a range of work practices as negotiated with the host organisation.

In an era where digital engagement shapes fan loyalty and brand success, mastering new media analytics is central to sport business operations. This course explores the impact of new media on the sports industry, focusing on the use of digital communication technologies to enhance interaction between users and content. Students will learn how to analyse and leverage data from various new media platforms to increase engagement, enhance fan experiences, and support business decision-making. The course content includes social media analytics, content performance metrics, and the role of digital marketing in sports. Through practical applications and case studies, students develop skills to critically evaluate and utilise new media analytics in sport business contexts.

Experiencing the global sports industry first hand provides invaluable learning opportunities that can only be gained by exposure to diverse cultural and professional settings. This course expands the theoretical knowledge and skills developed in the classroom, immersing students in international sports business practice. In this course, students will undertake educational activities at a range of international sporting related venues and organisations, and also engage in a range of other activities designed to require engagement in and increased understanding of the social, political, cultural and sports business practices in other countries.

• Bachelor degree or
• Bachelor Honours degree or
• Advanced Diploma plus 1 year relevant work experience or
• Diploma plus 2 years relevant work experience or
• 3 years relevant work experience
• Relevant work experience includes: business, commerce, data analytics, international studies journalism, media, sports, statistics or equivalent.
• Work experience can be demonstrated through certified copies of all relevant qualifications, a detailed CV, and a statement of service or signed letters from employers confirming your role, duties and period of employment.