From Asia to Europe and to America, sport is a global phenomenon and supporters, participants and owners all play their part.
Part-time:
January, SeptemberFull-time:
SeptemberDuration:
1 year full-time or 2 years part-timeMSc International Sport Management offers students the opportunity to identify and reflect on their own leadership, develop marketing and communication plans in a global sports context, understand the importance of sustainable practices within sports operations, and utilise financial information to help inform strategic decisions. These provide the students with a strong foundation for employment in an international sporting organisation. Optional modules provide flexibility for students to choose an area of interest within international sports management – contemporary issues, law and entrepreneurship, that they may wish to develop further in their research project.
Our Distance Learning degrees are taught by the same leading industry experts who teach our on–campus degrees with teaching delivered online via our dedicated platform GIS Collab which can be accessed anytime making this a flexible study option that fits around your existing commitments.
Each module typically has 4 live teaching sessions for you to attend, enabling you to interact and collaborate with academics and your peers. These sessions are also recorded.
The Global Institute of Sport has once again been recognised among the world’s elite, achieving major accolades in the SportBusiness Postgraduate Rankings 2025.
#1 ranked UK university for career advancement
#1 ranked online programme for career advancement
#1 ranked globally for quality of faculty
#1 ranked globally for industry network
This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.
There is a minimum number of students required to run the optional modules. Therefore, all optional modules may not run every academic year, the course team will decide on an annual basis which options will run based on student demand and academic factors in order to create the best learning experience.
Making a sports arena, stadium or program sustainable requires insight into the different aspects of sustainable development policies and how these affect the sports industry.
This module is focused on the strategic management of sports operations; it will develop your understanding of policies and how they influence the decision-making process.
At the end of this module, you will have a greater understanding of sports operations management, event management and sustainable strategies.
Strategy and strategic management are about achieving the long-term aims and objectives of the organisation, whilst taking in to account changes in both the macro and micro environment alongside shifts in emerging economies and their potential impact in the sports market place.
The purpose of this module is to ready you for the challenges of management and senior management; not just to be able to make, but to be able to understand why decisions are made. This module will arm you with the tools, the critical thinking and the practical skills you need to compete in the global sports economy.
Strategy and strategic management are about achieving the long-term aims and objectives of the organisation, whilst taking in to account changes in both the macro and micro environment alongside shifts in emerging economies and their potential impact in the sports market place.
The purpose of this module is to ready you for the challenges of management and senior management; not just to be able to make, but to be able to understand why decisions are made. This module will arm you with the tools, the critical thinking and the practical skills you need to compete in the global sports economy.
Leadership is a fundamental element of both sport and business. On this module you will review and conceptualise different approaches to leadership from both an applied and theoretical perspective to allow you to analyse critical incidents in order to judge organisational leadership performance. You will be able to apply leadership theory to examples from industry professionals who have experience of leading teams in a sporting setting. The module allows you to take responsibility for your own leadership development and effectiveness through the development of an e-portfolio and skills audit, alongside exposure to sports leaders from the global network of partners contributing to live case studies.
This project will advance your critical thinking skills and support you in applying these to a chosen area of the sports industry. You will enjoy the opportunity to develop your problem-solving skills regarding topical issues in your area of interest, whilst also allowing you to evidence your academic ability, knowledge and strategic thinking.
You will gain a thorough practice-based understanding of project design, conduct and action; making you a highly desirable leader for your current or potential future employer.
When working in the dynamic sports industry, it is essential to understand the wide variety of issues that are important to the business and management of sport, without neglecting the implications of our actions as managers on the wider sports population.
This module offers an engaging, informative, yet challenging introduction to some of the most pressing contemporary issues in sport. The module aims to provide you with a critical awareness of contemporary issues in sport by examining a number of topics ranging from global issues such as corruption, gambling and commercialisation, to national issues of gender, sexuality, racism and women in sport. You will develop an understanding of these issues by being empowered to formulate personal opinion underpinned by theoretical evidence in the format of assessed seminar discussions. Listening skills, alongside verbal reasoning will also be developed in order to develop critical understanding of relatively complex themes that affect both the sports industry and society as a whole.
As a sport business professional, you will be immersed in an industry that is full of potential for growth and innovation. Perhaps you will feel there is a better way of conducting business; perhaps you feel there should be a different way to approaching a specific activity; or perhaps you just prefer to have your own business, in which case this module is for you.
From business model development to presentation skills, this module will provide you with essential skills to succeed as an entrepreneur in the sport industry. It will also cover the fundamental aspects and areas you should consider in order to best approach the world and the life of an entrepreneur in the sport industry.
Shana is the Deputy Dean of the Global Institute of Sport, a senior academic, and published author with expertise in sports marketing and digital communications, leading our postgraduate provision in sports business and contributing to both academic literature and curriculum development.
MSc International Sport Management graduate
Head of Commercial, Salford City
Offers to applicants currently studying an undergraduate degree will be conditional on them going on to achieve the entry requirements on completion of their degree.
Applications that do not meet the standard entry requirements but demonstrate relevant education and/or work and/or life experience in the course subject area are welcomed.
Eligibility will be assessed on the basis of the information provided in the application – in particular the personal statement.
Applications made through the flexible entry route may require a course leader review. The course leader will determine whether a professional reference or task is required.
The Global Institute of Sport is proud to offer an extensive suite of scholarships to support outstanding students as they embark on their postgraduate study. From scholarships to aid our elite athletes, to attracting aspiring sports leaders, and scholarships which support inclusivity and diversity within the sporting industry, our scholarships are there to support students who want to make a meaningful difference to the future of the sporting world.
The global nature of sport requires professionals who can lead across borders, manage diverse teams, and respond to the evolving commercial landscape of the industry. This programme is designed for those aspiring to senior roles in sport governance, club management, marketing, and international operations. Graduates of the MSc International Sport Management degree have gone on to work in roles for organisations such as:
99 %
of our postgraduate graduates are either employed or in full-time study
79 %
are working or studying in sport
These discounts are open to any GIS, UCFB, Vrije Universiteit Brussel and University of East London graduate who has received and accepted an offer to study at the Global Institute of Sport.
15% fee tuition discount on all Master’s programmes.