GIS Study: The Business & Management of Sport

Join us for our upcoming GIS webinar – The Business & Management of Sport

Discover how the Global Institute of Sport is shaping the next generation of leaders in global sport business and management. This interactive session will introduce you to our bespoke sports industry courses designed to prepare ambitious professionals and budding students for careers across the fast-evolving sports industry. GIS courses covered:

• MSc Football Business
• MSc International Sport Management
• BA (Hons) Sport Management

Led by industry expert and GIS academic Craig Hopkins, this session will explore how these programmes blend academic excellence, real-world insight, and industry access to develop confident, strategic, and globally minded sport professionals.

What you’ll learn:

Inside the Global Sport Industry:
Gain an understanding of how the world’s most exciting industry operates from club ownership and sponsorship to governance, event delivery, and emerging markets. Learn how our courses equip students with the strategic mindset to thrive and grow in an ever-changing global sports ecosystem.

Business Strategy & Leadership:
Explore how leadership, finance, and marketing principles apply directly to sport. From managing elite clubs to driving brand growth and fan engagement, you’ll see how these degrees prepare graduates to make data-driven and commercially sound decisions.

Real-World Application:
Learn how GIS connects theory to practice through live case studies, guest speakers from major clubs and organisations, and experiential learning opportunities around the world.

Career Pathways:
Hear how GIS graduates have progressed into roles with professional clubs, governing bodies, sport agencies, and event organisations worldwide. Discover how the skills developed through GIS programmes open doors across management, operations, marketing, and player representation.

Who should attend:

Aspiring sport executives, business leaders, marketers, entrepreneurs, and anyone passionate about understanding how the global sport industry functions at the highest level. Whether your ambition is to work with a professional club, sports agency, or event organisation this webinar is your first step toward making that goal a reality.

Why it matters now:

The global sports market continues to expand at record pace, demanding leaders who understand both the business of sport and the sport of business. With GIS’s global network, industry-integrated learning, and world-class faculty, you’ll gain the insight and connections needed to succeed in this dynamic sector.

With 99% of GIS graduates in full-time work or study and 79% working directly in sport, these programmes offer the perfect launchpad for a successful career in sport business and management.

Don’t miss this opportunity to explore how the Global Institute of Sport can help you turn your passion for sport into a powerful professional pathway.

Don’t miss this opportunity to explore how the Global Institute of Sport can help you turn your passion for sport into a powerful professional pathway.