Power Players: Celebrating Women Who Changed the Game

As Women’s History Month draws to a close, it’s important to celebrate the trailblazing women who have broken and continue to break systemic barriers within the industry. These incredible game changers have paved the way for future generations of women, including the GIS community, to dream bigger and bolder in sport and beyond.

Redefining Representation

Both Althea Gibson and Ibtihaj Muhammad defied societal norms to master their respective crafts. Gibson became the first Black athlete to win a tennis Grand Slam, but she didn’t stop there, going on to also compete in the LPGA. Likewise, Muhammad pioneered the way for Muslim athletes as the first American Olympian to compete in a hijab. Harnessing their boundless talent and championing equality of representation, they demonstrated the power of sports to unite and challenge stereotypes.

The Pursuit of Equality: On and Off the Court

As Billie Jean King’s iconic quote reminds us: “Pressure is a privilege.” She has always embraced that mentality in her pursuit of gender equality. Not only did King defeat Bobby Rigs in the “Battle of the Sexes,” but founded the Women’s Tennis Association, pushing for equal pay, which was achieved at the 1973 U.S. Open. Similarly, Robin Roberts’ commitment to fairness and visibility cannot be underestimated. As one of the first Black women in sports journalism, her tireless efforts to amplify the coverage of women’s sports have helped bring inspirational, untold stories to the forefront.

Glass Ceilings Shattered

Lella Lombardi and Sarah Thomas have shown that women can thrive in traditionally male-dominated spaces. Lombardi remains the only woman to score points in a Formula 1 race, competing in 12 races between 1974 and 1976. Thomas also broke new ground as the first woman to officiate a Super Bowl, proving that women belong in elite and high-pressure sporting environments.

Empowering the Next Generation

Chloe Kim and Maria Taylor exemplify women using their platforms to inspire positive change. Kim is one of the greatest female snowboarders of all time, with two Olympic gold medals to her name. Beyond her achievements, she is a strong advocate for mental health awareness and increasing Asian American representation in elite sports. Taylor, an esteemed sports analyst, uses her voice to address racial injustice and uplift women in sports media.

Leadership and Innovation

Beyond the field, women like Kate Johnson and Claudia Cardinaleare shaping the evolving sports landscape. Johnson’s leadership within the NBA has created opportunities for women to excel in all areas of the sports business. At the IOC, Cardinale has revolutionised fan engagement, fostering greater inclusivity and community connection.

The Legacy Continues

As we recognise these extraordinary women and their legacies, we are reminded that maintaining their momentum is a responsibility that we all share.

Join us on Thursday 27th March at 6pm for another exciting instalment of the GIS Women in Leadership series. This session, hosted by Lynsey Hooper, features unmissable stories and insights from Anna Kogan, Kim Stenning, and Shona McCallin MBE, OLY.

Turn passion into action and be the change you want to see!

Register here!

By Mikhela Treon, MSc Sports Media & Marketing Student at GIS